Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

Similar technologies include:

• Local Storage: Stores information locally in your browser
• Session Storage: Temporarily stores information during your visit
• Web Beacons: Small transparent images that track website usage
• Pixels: Code snippets that collect information about user interactions

2. How We Use Cookies

Car Prism uses cookies and similar technologies to:

• Ensure our website functions properly
• Remember your preferences and settings
• Understand how visitors use our website
• Improve our products and services
• Provide personalised content and advertisements
• Analyse website performance and user behaviour
• Prevent fraud and ensure security

3. Types of Cookies We Use

4. Third-Party Cookies

Some cookies are set by third-party services that appear on our website:

Google Services

• Google Analytics: Website analytics and reporting
• Google Ads: Advertising and conversion tracking
• Google Fonts: Typography and font loading

Social Media Platforms

• Facebook: Social sharing and advertising
• Twitter: Social sharing and analytics
• LinkedIn: Professional networking and B2B advertising
• Instagram: Visual content sharing

Other Services

• PayPal: Payment processing
• Stripe: Payment processing
• Hotjar: User behaviour analytics (if applicable)

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner offering these options:

• Accept All: Consent to all cookie categories
• Necessary Only: Only essential cookies
• Custom Settings: Choose specific cookie categories

5.2 Changing Your Preferences

You can change your cookie preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer
• Clearing your browser cookies and revisiting our site
• Using your browser's cookie management tools

6. Browser Cookie Settings

You can also manage cookies through your browser settings:

Google Chrome

1. Click the three dots menu → Settings
2. Click "Privacy and security" → "Cookies and other site data"
3. Choose your preferred cookie settings

Mozilla Firefox

1. Click the menu button → Options
2. Click "Privacy & Security"
3. Under "Cookies and Site Data", choose your settings

Safari

1. Click Safari → Preferences
2. Click the "Privacy" tab
3. Choose your cookie and tracking settings

Microsoft Edge

1. Click the three dots menu → Settings
2. Click "Cookies and site permissions"
3. Choose "Cookies and site data"

7. Impact of Disabling Cookies

Disabling certain cookies may affect your experience:

Necessary Cookies

Cannot be disabled as they're essential for:

• Website functionality
• Security features
• Shopping cart operations
• User account access

Analytics Cookies

Disabling these won't affect functionality but means:

• We can't improve our website based on usage data
• We can't track which content is most helpful
• Performance issues may not be identified quickly

Marketing Cookies

Disabling these means:

• Advertisements may be less relevant to your interests
• You may see the same advert repeatedly
• We can't measure advertising effectiveness

Functionality Cookies

Disabling these means:

• Your preferences won't be remembered
• You'll need to re-enter information on each visit
• Personalised features won't work

8. Data Protection and Privacy

Information collected through cookies is processed in accordance with our Privacy Policy and applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

We ensure:

• Transparent information about our cookie usage
• Lawful basis for processing cookie data
• Appropriate security measures for stored data
• Respect for your rights regarding personal data

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our cookie usage
• New technologies or services
• Legal or regulatory requirements
• Best practice updates

When we make significant changes, we'll notify you by updating the "Last updated" date and may provide additional notice through our website or email.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us: