Our Journey

The Spark of an Idea

Car Prism was born from a simple yet powerful realisation by founders Sarah and David Mitchell. After Sarah's daughter developed allergies to conventional cleaning products, they began searching for effective, natural alternatives. Frustrated by the lack of truly eco-friendly options that actually worked, they decided to create their own.

Working from their kitchen in Clapham, London, the couple began experimenting with natural ingredients, combining traditional cleaning wisdom with modern scientific understanding. Their first breakthrough came with a lavender-based all-purpose cleaner that outperformed chemical alternatives.

Laboratory Foundation

With initial success from friends and family testing their homemade products, the Mitchells established their first proper laboratory in a converted warehouse in South London. They brought on board Dr. Emily Chen, a biochemist specialising in sustainable chemistry, to help refine their formulations.

This year marked the development of their signature plant-based enzyme technology, which would become the foundation of all Car Prism products. The team grew to five dedicated individuals, each passionate about environmental sustainability and effective cleaning solutions.

First Commercial Launch

Despite the challenges of the global pandemic, Car Prism officially launched their first commercial product line: the "Essential Clean" range. Starting with just five products—kitchen cleaner, bathroom cleaner, glass cleaner, floor cleaner, and laundry detergent—they began selling through local markets and online.

The timing proved fortuitous as increased focus on hygiene and home cleaning created heightened demand for safe, effective products. Car Prism's commitment to family safety resonated strongly with health-conscious consumers during this period.

Recognition and Growth

Car Prism received their first major recognition, winning the "Green Innovation Award" at the UK Sustainability Awards. This accolade opened doors to partnerships with major retailers and brought national attention to their mission.

The company expanded their team to 20 employees and moved to larger facilities in Greenwich, London. They also achieved Cruelty-Free International certification and began their carbon-neutral operations initiative, setting the standard for environmental responsibility in their industry.

National Expansion

With growing demand across the UK, Car Prism launched their national distribution network. Products became available in over 500 independent retailers across England, Scotland, and Wales. The company also launched their innovative refill programme, allowing customers to return empty bottles for cleaning and reuse.

This year saw the introduction of their "Professional" range, designed for commercial clients seeking eco-friendly cleaning solutions for offices, restaurants, and hotels. The automotive cleaning line was also launched, earning particular praise from environmentally conscious car enthusiasts.

Circular Economy Leadership

Car Prism pioneered the UK's first fully circular cleaning product ecosystem. Every aspect of their operation—from sourcing to packaging to distribution—was redesigned to eliminate waste. They introduced concentrated formulas that reduce packaging by 60% and launched their "Clean Communities" initiative.

The company achieved B-Corporation certification, recognising their commitment to using business as a force for good. They also opened their second facility in Manchester, bringing eco-friendly manufacturing to Northern England and creating 50 new jobs.

Leading the Green Revolution

Today, Car Prism stands as the UK's fastest-growing eco-friendly cleaning brand, with products available nationwide and a team of over 75 dedicated professionals. Our commitment to innovation continues with ongoing research into new sustainable ingredients and packaging solutions.

We've established partnerships with major UK retailers while maintaining our core values of environmental responsibility and family safety. Our products now serve over 25,000 households across Britain, collectively saving thousands of tonnes of CO2 emissions annually.

As we look to the future, Car Prism remains committed to pushing the boundaries of sustainable cleaning technology, inspiring industry change, and helping British families create cleaner homes and a cleaner planet.